Undercurrent Design is a consultancy led by Pamela Parker — a seasoned creative director, designer, and strategist dedicated to crafting stories that resonate and forge genuine connections.
Art direction and experiential graphic design for a new permanent exhibition at the Library of Congress. The Source is a 4,000-square-foot experiential research gallery designed for children and teens ages 8 to 15, their families, and school groups. The gallery encourages young visitors to explore the Library's vast primary source collections.
︎︎︎ Press
photos courtesy of Shawn Miller / Library of Congress
︎︎︎ Press
photos courtesy of Shawn Miller / Library of Congress
In the Welcome room, environmental graphics and an interactive card catalogue help to orient visitors to the space, learn about highlights from the Library’s vast collections, meet librarians and start their own research journey.
In the collections room, visitors are able to explore highlights from the archives through different media. They can play a film reel or record, spin through microfilm, view steroscopes or browse through maps and posters.
The graphic system collages images from the Library’s archives with vibrant colors and cut outs along with hand drawn illustrations. Graphics work to unify the physical space with on screen interactives.
At the Researcher Desk, visitors can explore some of the stories of other researchers and the collection materials that inspired their work and projects.
Icon system developed to label drawers and help visitors navigate the different media offerings.