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Undercurrent Design is a full service studio set up by Pamela Parker in 2008.

With more than a decade of experience in design and strategy across print, digital and environmental graphics - I have a reputation for engaging creative solutions and fruitful client collaborations.

My work lives at the intersection where graphics, architecture and digital media converge. But there is still a sharp focus to all my work - whichever area a project falls into, detail is at the heart of everything I do.

As a storyteller and conceptual thinker. I probe beneath the surface to understand what drives the project to create meaningful communication that connects with audiences on a deeper level. I work with clients to organically create campaigns, branding and environments that envelope and guide the visitor - leaving them inspired and moved, with a story to tell.

Send a line about your next project, I’d love to hear from you. 

Pamela Parker
  • BFA Cooper Union for the Advancement of Science and Art
  • MA in Narrative Environments, Central Saint Martins, University of the Arts London
  • Clients include world-renowned cultural organizations such as the Royal Observatory, National Maritime Museum and Rubin Museum of Art
  • Adjunct professor at Parsons School of Design, The New School

For a full cv, please get in touch
or find me on LinkedIn


I provide an array of services for a wide range of clients. From art direction to web design, identities to infographics.

From concept through to execution, I’ll sweat the details so you don’t have to. 


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