Undercurrent Design is a consultancy led by Pamela Parker — a seasoned creative director, designer, and strategist dedicated to crafting stories that resonate and forge genuine connections.
St Fagans National History Museum
Cardiff, Wales
Studio: Event Communications, London
Winner: European Museum of the Year Award, 2019
Cardiff, Wales
Studio: Event Communications, London
Winner: European Museum of the Year Award, 2019
Art direction and graphic design on three new galleries and an interpretive wayfinding system for this unique open air museum of Welsh history.
photos courtesy of Lucy Carruthers
photos courtesy of Lucy Carruthers
The Gweithdy Gallery explores the traditions of Welsh craft with hands on activities.
The Wales is... Gallery - an participatory exhibit about the national identity and conversation.
The Life Is... gallery reflects on the everyday artifacts that tell intimate stories of people’s lives.
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