Undercurrent Design is the practice of Pamela Parker.
Over the years my combined experience has positioned me at the forefront of that intersection where graphics, architecture and digital media converge. But there is still a sharp focus to all my work - whichever area a project falls into, detail is at the heart of everything I do.
Moving between New York and London to graduate from MA Narrative Environments at Central Saint Martins, I gained design experience from both sides of the Atlantic. I have worked for two of Europe’s finest design firms, Event Communications and Land Design Studio as well as world-renowned organisations such as the Royal Observatory.
As a storyteller and conceptual thinker, my work isn’t just aesthetically rewarding but always internalizes the bigger picture. I start by probing beneath the surface to understand what drives the project. I then collaborate with clients to organically create campaigns, branding and environments that envelope and guide the visitor - leaving them inspired, informed and entertained, with memories they’re eager to share.
I lead teams that bring life to clients’ ideas and ideas to clients’ lives.
If you have an interesting project in need of an effective design focus, please get in touch. Whatever the sector, corporate or cultural, social or scientific, large or small, established or start-up, I’d love to here from you.